Trans Atlantic Gem Sales (TAGS) provides an online solution for rough diamond sales, through a network of sales offices in Cape Town and Dubai. Our aim is to deliver the most effective, efficient and transparent sales and distribution model for rough diamonds. We accomplish this through a specialist team of highly experienced professionals from rough diamond industry and e-commerce backgrounds, utilising a unique blend of skills in rough diamond sales, diamond handling, systems integration and on-line negotiation expertise. Trans Atlantic Gem Sales provide an innovative, state-of-the-art software platform accessible online. It enables the partner diamond producer to present their production to the worldwide market, while enabling buyers to compete and bid against each other online. This provides the partner diamond producer with complete transparency, capturing every bid and any customer interaction in a digital audit trail, in conjunction with real time price discovery and detailed business information. The Trans Atlantic marketplace will provide the partner diamond producer with greater control over what goods are sold depending on the current market status, when goods are sold by taking advantage of selling hot spots and to whom the goods are sold. Trans Atlantic Gem Sales provides access to real-time pricing information and system data, a global sales presence and access to the Dubai (DMCC) Diamond Sales facility. This methodology optimises sales and distribution by marketing the right goods to the strongest markets at the correct times and to the best buyers. Trans Atlantic Gem Sales aims to combat inherent industry problems experienced by producers while also proposing to give buyers an equal opportunity to gain access to a constant supply of production and complete pricing transparency which creates trust.