In order to promote sustainable cities that actually provide quality of life to its people, we have to integrate bicycles inside the equation for urban mobility. Urban mobility and accessibility are putting in risk cities competitiveness and urgently require to focus towards sustainability. Some of the problems related to the high saturation of cars are: traffic, environmental pollution, noise, accidents, a rise in the conflicts between the users of the public spaces and health issues. Alter Buy produces and sells Mexican bikes and innovative sport products and services. We contribute to solve all the problems related to the saturation of automobiles in the cities. We not only believe that bikes should be integrated as a real and feasible transportation option, but we as well produce them in Mexico. Our products have excellent quality and with our production we are competitive and we bring economic benefits to our industry and the people and families that live from it.