New media channels and technologies continue to emerge at unparalleled rapid rates, and it is becoming increasingly more difficult for marketers to reach and engage their target audiences. As a result, marketers are turning to new and higher levels of marketing sophistication and message personalization to build measurable awareness, increase response rates, and increase revenues and profits. TouchPoint Alliance was formed by a group of pioneering industry leaders in the Spring of 2009 as a way to leverage divergent, yet complementary inbound and outbound "market of one" customer communication capabilities, thereby accelerating their acceptance and effectiveness for member organizations, sponsors and the industry as a whole. The mission of TouchPoint Alliance is to: Facilitate among stakeholders the sharing of information, knowledge, and opportunities within the Enterprise Marketing Communications & Services industry, thereby encouraging and fostering healthy, sustainable commerce between Alliance members and the organizations they serve.