A LEADER IN RETAIL HEALTHCARE BUSINESS DEVELOPMENT itrac owns, operates, and invests in companies dedicated to the development of the next generation of retail healthcare. itrac is composed of two main product lines, illumitrac Software and Dental Revolution, along with several other related portfolio companies. illumitrac.com illumitrac Software provides proprietary software that enables dental practices to have a turnkey solution to power their own in-house membership club for patients that don’t have dental benefits. This enables a practice to embrace today’s subscription economy while simultaneously turning their cash patients into their biggest revenue generators, thereby reducing dependence on the traditional third-party insurance model. dentalrev.com Dental Revolution is a full-service results-based marketing firm that prides itself on empowering independent dental practices industry leading growth marketing solutions.