New Zealand's seafood industry plays a key role in the country's economy, contributing around $2 billion in export dollars and employing more than 20,000 people, who provide New Zealand and the world with high quality, nutritious and great tasting seafood. Seafood New Zealand works closely with the seafood industry primarily through five sector-specific entities: Aquaculture New Zealand, Deepwater Group, Fisheries Inshore NZ, NZ Rock Lobster Industry Council, and Pāua Industry Council. It has a focus on key strategic initiatives and promotes sustainable, nutritious and responsibly-caught seafood. (formerly New Zealand Seafood Industry Council Ltd)