ABOUT SRBA Sydney Road, Brunswick is one of the southern hemispheres longest retail strips, just a ten minute tram ride from Melbourne’s epicentre, the CBD. Boasting languages, atmospheres and flavours from around the world, Sydney Road, Brunswick offers an incredible array of cafes, restaurants, pubs, bars, shops and professional services, each with a unique and authentic vibe. Multicultural to the core, Sydney Road, Brunswick is quintessentially Melbourne and a go-to destination for locals and visitors alike. What is the SRBA? The Sydney Road Brunswick Association (SRBA) is an initiative of local business operators to help support the overall growth and development of the Sydney Road retail strip. The Committee of Management of the Association is drawn from the business operators along Sydney Road who volunteer their time to jointly discuss ideas and activities to promote and market the street, which is then facilitated by SRBA Manager Claire Perry. MISSION: Our mission is to represent our Traders on areas of most value to their business and to work with our partners in positioning Sydney Road, Brunswick into a thriving shopping strip which is of benefit to the whole community. VISION: Sydney Road Brunswick is the destination of choice for locals and visitors who want to explore the unique and authentic experience of multicultural Melbourne. What does the SRBA do? The Association is contracted through the Moreland City Council, and funding is generated by a ‘Special Levy’ collected via the Council Rates on over 600 businesses in the Sydney Road retail strip (between Brunswick Road and Moreland Road). The Association has a Business Plan which sets out how the promotion and marketing of the street will be achieved – and in particular, the strong emphasis on seeing Sydney Road become an eclectic destination that offers a diverse and authentic experience of multicultural Melbourne.