Gugnir & Partners was founded on the principle that founder-led technology, retail, and construction companies in the emerging and middle markets are unique and require specialized attention and advice when considering investment and exit opportunities. Our unique focus on sell-side processes provides our clients with unconflicted advice that assures our interests are completely aligned with the entrepreneur. Gugnir is focused exclusively on working with founder-owned and operated businesses to deliver the most favorable transactions at premium valuations. Our firm utilizes a unique negotiation framework to increase the competitiveness of the transaction process, and ultimately yield higher valuations at better terms for clients.