Every executive needs to: . Make Presentations. . Sell Up and Down the Ladder. . Engender Cooperation from Internal and External Stakeholders. . Communicate with Clients/Customers so They are Heard. . Engage in Social/Professional Conversation with Comfort. . Listen to the Intent of Questions as well as the Words. . Communicate Their Individual Personality and Passion for Their Subject Matter. Selling Ideas Through Storytelling will give you the skills to do all this and more. Every company needs to: Differentiate itself from its competitors in every communication with the public.Your website, your social media, your marketing collateral and your presentations must express your unique value to your clients and customers. Stories are alive, inspiring and exciting. Stories create a world where the audience sees themselves participating. Participation leads to action. Action leads to closing the deal. The HollywoodWay creates branding and marketing to ensure you stand out from the crowd!