In 2013, China’s grocery market crossed the one trillion-dollar mark and became the largest food and beverage market in the world. Since then, this growth has accelerated even further and it is without a doubt that the future of the world's food industry will be shaped in China. Over half of the population here now lives in cities. The young urban middle class dominates new consumer trends and is hungry for innovation. Their curiosity and open attitude towards new food concepts will decide which companies thrive and which ones fail. Most startups in the food and beverage business do not have the knowledge or financial fire power to set up shop on a different continent. Feast Creative Foods is a strategic investment company. Kind of. We work with innovative F&B brands and bring them to China. We're hands-on, part of the team, committed and true entrepreneurial partners on the ground and at the frontlines in China's supermarkets. We work hand-in-hand with our partner startups to bring their awesome products to the world’s biggest consumer market. Bang!!