ALKAM is a movement re-defining fashion for the modern human. Australian-led and designed, ALKAM was born from a living room, with the desire to offer a timeless, unfussy and minimal wardrobe, and is set to inspire those who crave affordable luxe for less basics that seamlessly fit into their lifestyle. ALKAM delivers refined chic, with a nod to Scandi-cool, and a clear appreciation for minimalist fashion style, with the occasional twist for panache. Different to other affordable Australian clothing brands, ALKAM has a strong focus on a more sustainable tomorrow. Fashion, but good.