Ampersand Sports is a sports marketing company set up to market the commercial rights of domestic Malaysian football. Working in partnership with Football Malaysia LLP (now Malaysian Football League or MFL), and supporting the vision of the Chairman of MFL, DYAM Tunku Ismail Sultan Ibrahim, this company is backed by individuals with deep advertising, sports and marketing experience: Tan Sri Vincent Lee, the Chairman of Ampersand Sports, is also the Chairman of the Foetus Group, one of the leading advertising conglomerates in Malaysia. This advertising group includes Naga DDB, the country’s leading creative agency for over 2 decades. Tan Sri Vincent is the lifetime President of the 4 A’s (Association of Accredited Advertising Agents Malaysia), an advertising industry pioneer and also a private equity player in multiple digital ventures. Sivanathan Krishnan, Chairman, Trapper Media Group, Malaysia’s largest local media strategy, planning and buying group, and Vice-President of the Malaysian Media Specialists Association. Sandeep Mark Joseph, CEO Ampersand Advisory, former head of strategy+digital, Zenith Media, former MD of XM Malaysia, and co-founder of eDeltaC India, a digital agency sold to WPP.