As a writer and principal at Meant™, Mike Mooney gives voice to brand, marketing, and design strategies in ways that help make hard things simpler, new things more engaging, and nuanced things more discoverable. He uses his information design skills to shape content and his creative writing style to animate the presentation of findings, insights, models, scenarios, recommendations and strategy. Mike founded Meant™ in 2018 after leaving Catapult Thinking, the interdisciplinary design consultancy he co-founded in Boston in 1998. His work at Catapult Thinking spanned industry segments and business sizes — from New England high-tech start-ups to global leaders and challengers. It included brand strategy, verbal branding and experience design for iRobot, Shure, Ansell, Experian, Brown-Forman (Jack Daniel’s, Woodford Reserve, Finlandia, Chambord, Herradura, etc.), Zildjian, Color Kinetics, Bose, Polaroid, Kraft, Comdata, Office Depot, and Panasonic among others. Before co-founding Catapult Thinking, Mike spent ten years as a writer and information designer at Fitch — formerly Fitch-RS, formerly Fitch RichardsonSmith, but originally RichardsonSmith+ — where he had an interdisciplinary design epiphany regarding creative writing as a design resource. At Fitch, Mike was embedded as a writer on communications, retail, product, service, interaction and research engagements, working with diverse design teams on projects for Disney, Blockbuster, Steelcase, harman/kardon, JBL, Reebok, Iomega, GE Plastics, BanK One and others in both Boston and Columbus, Ohio. Prior to Fitch, Mike was a senior writer on commercial and consumer marketing teams at CompuServe, where he aligned his graduate school work evaluating the diffusion of new communications technologies with experimentation underway at this proto-Internet sandbox. Mike has a BA and an MA in Communications from The Ohio State University. He is a media omnivore who loves connecting high- and low-art dots from all spheres.