Founded in 1975, we are among the most experienced international consulting firms focused on helping world-class clients and leading start ups solve business-critical problems related to the usability and interactive quality of their products and services. In short, we help make complex products simple and simple products empowering through the application of science-based research methodologies and innovative problem solving. We are proud to have solutions that are running at the heart of the world economy. We have an international reputation for creating and formalizing advanced testing methodologies that offer insights and actionable recommendations that go well beyond what is normally provided by standard user testing programs provided by others. These methodologies include: 3D Spatial Tracking, Newtonian Force Measurement, Galvanic Skin Response (GSR), Electroencephalography (EEG), Micro-facial Expression Analysis (MFE), Electromyography (EMG), and Eye-Tracking. Our clients cover many categories including high-technology, medical device/pharmaceutical, financial, non profit, government/DOD and start ups, among others. We offer clients an industry-proven design and development methodology focused on UX and user interface design and optimization. Our specific approach combines rigorous human factors engineering with user interface design and product design to produce solutions to problems where user engagement is a critical business variable. Our experience also includes serving as either consulting or testifying experts in over 75 major cases involving matters of intellectual property covering utility patents, design patents, trade dress and copyright.