MYPR develops buzz worthy PR programs for iconic destinations, distinctive hotels and premium brands. MYPR is the brainchild of public relations pro Kristin Yantis. After decades working for some of the top names in travel and tourism such as The Ritz-Carlton, Vail Resorts and Destination Hotels, Yantis realized there was an opportunity to launch a different kind of public relations agency – an agency that is highly responsive, where customer/client service comes first and media contacts are king. An agency where the founder is highly accessible and still involved in the management of accounts. Yantis’ passion for helping clients reach goals through public relations is one planted deep in her family roots. Her grandfather and name inspiration, Gordon Malen, was an award-winning public relations and advertising executive until his retirement in the early ‘80s. He extensively promoted travel trends of his day including Charles Lindbergh’s historic flight across the Atlantic.