BYSJU is a London based contemporary lifestyle and headwear brand founded by Sju Smatanova in April of 2014. We combine modern design and craftsmanship with vibrant colours and clean shapes. Inspired by the creative force of modern youth culture, we design headwear pieces that are timeless yet innovative. All designs are handmade with the highest quality materials and age old craftsmanship in the Moravian region of Czech Republic, from where Sju’s first hat given to her by her grandfather was made in the late 1920s.