UOW Pulse Ltd (Pulse) creates the ultimate dynamic and engaging campus environment to enhance the university community experience at the University of Wollongong Our mission is 'to complement the academic activities of the University through our products and services which enhance the social, cultural, sporting, health and recreational experiences of the University community'. Being the social heartbeat at the University of Wollongong we deliver retail, entertainment, campus activities, food and beverage, children's services and sports fitness and recreation as a not-for-profit commercial entity of the University of Wollongong.