We are a door to floor agency that also specializes in Social Media Marketing and management, Digital marketing, handles web presence, content, print ads, networking and public relations and more! But really, I'm sure you see people popping up everywhere claiming to be established SM agencies and are a 1-atop shop run by kids with little to no experience; seriously, what is Social Media Marketing? Glad you asked ... In 2017, Statista reported that 81% of the US population (2.34 billion) actively use a social network. According to Adweek, people tend to spend nearly 2 hours a day on social media platforms. This means it is likely your customers or target audiences are on a popular social media platform. And your business is able to reach them… potentially every day. For any savvy business owner or marketer, this alone would be enough reason to use social media marketing for business. But here’s the icing on the cake: In 2017, social media is the most cost-effective marketing channels available today. You can target by age, gender, location (including zip code). You can target by demographics, you can target by interests, you can even target based on behaviors. Today, it's possible to reach, fan and engage the exact person within your target audience for as little as $1 in ads. That’s right, $1. The same cost of a burger off the dollar menu. Think about that. Now imagine if you had 1,000 people (fans) that followed your business, trusted you and took strong interests in your products/services. What if you had 2,000 fans? Or what if you had 54,874? That is a recipe for massive brand awareness… And that is what social media marketing is all about.