Wendy Lewis & Co Ltd, established in 1997, is a full service global marketing and communications boutique specializing in beauty, aesthetics and wellness. Founder and President Wendy Lewis and her team of aesthetics industry veterans have extensive experience in these key market segments globally. Wendy is a prolific writer for numerous journals, including Modern Aesthetics, PRIME, and Practical Dermatology. Her first textbook, Aesthetic Clinic Marketing in the Digital Age (Taylow & Francis, 2018) will be launched in a 2nd edition in 2022. Her next textbook, Strategies for Marketing an Aesthetic Surgery Practice; A Global Perspective will be published by Thieme Medical Publishers in 2023.