Independent London-based underwear and swim label, creating small-run collections out of surplus fabric and sustainable materials. Fruity Booty is transforming the way women experience underwear, by ‘re-defining the term sexy lingerie’ - Vogue US. Fruity Booty products are designed in their studio in London, and produced in a family run factory in Porto, Portugal. Fruity Booty is available through their website, SSENSE, Cafe Forgot, Heavn by Marc Jacobs.