PureHD core focus is to deliver 100% digital, Free-To-Guest, high-definition solutions to the hospitality marketplace. Leveraging today’s state-of-the-art technology, PureHD offers comprehensive high-definition entertainment solutions to any North American hotel. PureHD’s core content comes from DISH Network and its industry-leading 200 high-definition channel options for hotels. The PureHD team of experienced hospitality and technology professionals have assembled a suite of products specifically designed to meet the unique high-definition needs of the hospitality marketplace. This suite of high-definition products are uniquely positioned in the market to deliver differentiated HDTV services. PureHD can deliver a variety of HDTV solutions packaged in flexible financial structures for hotels optimizing the hotel guest experience. Background: PureHD is a leading hospitality technology company established to fundamentally change how television services are delivered to the hospitality industry. PureHD is the first and only company established during the digital television era with an experienced executive team that is starting with a 21st century view of; 1) how to deliver HD television services; and, 2) how to use remote monitoring and maintenance tools to maximize HD system up-time and minimize on-going maintenance costs.