At Sticky SPY, we believe that visual design should be simple to be effective in communicating the message. Design should be clean so that there is focus and persuasiveness. Design should be spacious so that the vision is youthful and clear. Every communication that sticks needs to tell a story. A sticky story told through the design of your communications. The effectiveness of your communication design will determine how well the story sticks. It's all about stickiness. A sticky design needs to be part of the thinking process from the very beginning. They should not be a chunk of text decorated with colors and graphics. Each and every element—words, images, colors—needs to be carefully thought through before they are included in your communications. They need to tell a sticky story. At the end of the day, what really matters is how much of what your customers see, hear, and read is remembered. How much of your communication is sticky to the minds of your customers? Your corporate communication design is a component of your corporate strategy. So, make it Sticky!