The Taupō region is a thriving tourism destination where people can experience one of the world’s most unique and picturesque areas. At the centre of our region is sparkling Lake Taupō, the great inland sea of New Zealand. As you travel around the lake, you will find every landscape you can imagine. Snow-blanketed winter ski fields and alpine deserts. Ancient forests alive with birdsong. Trout-filled rivers and the thundering Huka Falls. Steaming geothermal valleys with rejuvenating hot springs. Three towering volcanoes in the awesome and otherworldly landscape of Tongariro National Park. Destination Great Lake Taupō (Love Taupō) is responsible for marketing the Taupō region to domestic and international travel markets with the aim of increasing visitor numbers, lengths of stay, activity involvement and ensuring positive experiences to those visitors so that they share these with their families and friends.