Vitally is a health and wellness startup that offers personalised daily vitamin packs. Customers take a free expertly-developed questionnaire covering all areas of health - from digestion and inflammation through to mood and energy. Taking the guesswork out of vitamins, that information is then used to power an algorithm that provides vitamins and supplements tailored to an individual's health goals. From there, customers pick and choose from the subsequent recommendations and receive a tailored monthly subscription of vitamins. Vitally’s growing portfolio of 27 vitamins and supplements – with more on the way - can fulfil over 100,000 unique combinations.