SeatPets® are soft, friendly, plush animal pillows with a seat belt attachment that provide comfort and support to a child's neck and head. They have compartments to stow snacks, drinks and toys, all while keeping your child happy. SeatPets' first commercial debuted on kids networks on July 25, 2012 and was later acquired by Jay@Play, International. In January 2013 SeatPets® debuted seven new, adorable, designs. This parent-invented product has won several awards from top toy industry organizations.