We are just like you: animal lovers who want to give them the best. That’s why our family makes delicious, nutritionally complete food and treats, with many ingredients sourced from New Zealand and USA. Places that work hard towards best practices in food production, as we do. Because we understand what matters: not just feeding well but feeding well regularly, giving animal companions what they need for happier, longer, and healthier lives. You’ll often find us working alongside nutritionists in our kitchens, trying and rethinking and improving recipes, for that perfect taste, quality, and nutrition to satisfy your pet as well as your household budget.