The European Rotogravure Association, ERA, is the international organisation of the gravure industry. ERA’s mission is to promote gravure wherever it is applied. For this purpose ERA organises international conferences, symposiums and seminars to enable the exchange of information among users, suppliers and endusers. ERA also supports the technical development of the gravure process, as well as represents the interest of the gravure industry towards the authorities such as national governements and the EU Commission.