INCIPIENTUS develops and sells non-invasive, clamp-on pulsed ultrasound based in-line fluid characterization systems for flow visualization, process monitoring and control of opaque, non-Newtonian industrial liquids. Measurements are made non-invasively through process pipes, even through high grade stainless steel pipes. Our instruments are designed to meet Industry 4.0 requirements and delivers real-time data, such as instantaneous velocity profiles and rheology of non-Newtonian industrial liquids. No calibration is needed and the installation is simple. Our patented technology is developed ”In-house” and is based on more than 16 years of research, in close collaboration with industrial partners. In contrast to other competing technologies our instruments measures a complete velocity profile and rheogram. No modeling or calibration is required and no similar solutiont thus exist on the market. INCIPIENTUS is a spin-out from RISE-Research Institutes of Sweden AB