CharityChoice is a nonprofit pioneer (2004) and a leader in recipient-designated charity donation gifts – where the donor is the buyer and the gift-recipient selects the charity(ies) to benefit. Our ‘charity donation gift card’ has been gobbled up by rewards/incentive distributors, with industry leaders carrying our quasi-commercial charity gift card and even creating a new rewards category of ‘charitable giving’ in most programs (not only redeem points for travel, gift cards, merchandise, etc. – but also, for ‘charity’).