Fashion Identity is an importer and distributor of illustrious beauty brands in India. Business has three main verticals. Professional Salon & Retail (online and offline) verticals cover major brands like Nashi Argan (Salon Exclusive), Crazy Colour, Osmo Professional, Beardburys, Manic Panic, Ciate, Lottie, Invisibobble, Hairtronic, etc. Training and Education vertical is run under company's property 'International Skills Academy'. The company is known for innovative marketing initiatives and honored by various trade bodies.