The Transaction Factor Company LLC, Tf(x) Co™ develops cutting edge technologies to help you master key factors involved in any transaction. In September of 2021, we introduced the first corporate service to address a real problem for CFO’s and IRO’s at public companies worldwide – Errors and Inconsistencies in 3rd Party Data. The Fundamental Data Audit©. Tf(x) Co was founded by John Lewis, who previously started Investor Research, Valuation Technologies and Valuation Issues. At these and other companies, we developed: The first Investor Relations Application Software, First system to link institutional stock holdings to personnel, First system quantifying analyst stock purchase recommendations, Holdings based system for building institutional equity portfolios, Holdings based stock recommendation system for institutions, MVA, showing management's $ contribution to corporate valuation, First quantitative Investor Targeting Program. We were also on both the SEC's corporate and institutional EDGAR development teams. Through our Full Cycle Marketing© program, psychology and technology meet to benefit both buyers and sellers. It benefits individual and business buyers by helping them discover and locate the products and services they are seeking. It benefits sellers by identifying and understanding their potential buyers, using their dominant buying motives to automatically craft varying messages designed to appeal to each individual. Think of Full Cycle Marketing as the most sophisticated computer dating service - matching buyers and sellers and helping them understand and communicate with each other, to the mutual benefit of both.