Hygge Studios creates stories and strategies for British and international brands across luxury retail, lifestyle and hospitality. It was founded by experienced copywriter and marketing consultant Carli Humphries. The heart of our work is defining and exploring a brand’s character: distilling and refining its purpose, positioning and tone of voice in order to extract unique and engaging stories. In addition, the studio is well-versed in developing content and communications strategies that form the basis for creative and compelling storytelling across all channels. We have supported established brands in developing and enhancing their storytelling for modern audiences, and worked with new businesses on their launch marketing plans in order to set them up for success. As part of our cross-functional services we offer all the elements for a comprehensive communications toolkit: tone of voice guidelines, brand boilerplates, and tailored assets for websites, emails, social media, advertising, press releases, brand books and bespoke marketing campaigns. Throughout our projects we frequently collaborate with and commission leading writers, artists, photographers and filmmakers. We’ve found the stories for – Pringle of Scotland | Jo Malone London | DARPHIN | Mulberry | Carl Hansen & Søn | On The Island by Marios Schwab | Canary Wharf Group | Ondine by Marie Guerlain | Capella Hotel Group | Peachy Den | Mason & Sons | Cartier | CARAVANA.