Launched in the early ’90s as a brand for a cosmopolitan woman associated with very formal use and special occasions, today it has developed an original style concept of elegance which is wearable every day. Over the years Caractère has conducted communication campaigns with testimonials who embody this strong identity, such as Carla Bruni, Valeria Mazza, Esther Cañadas, Helena Christensen and Eva Riccobono. The brand is distributed through branded stores and wholesale channel shops in 25 countries. The main countries are: Italy, Russia and the United Kingdom.