Digital transformation is a phrase that has gained acceptance over the past 10 years. The narrow definition was “let’s put chat on the website”, but the reality is much broader than just customer contact. Business Transformation in a Digital World involves every business function and process exploiting conversational applications using AI, codeless legacy integration, and robotic process automation technologies. From Customer Care, through HR and Finance functions, and all the other support functions in your organisation. The outcome of such a transformation delivers operational efficiencies, happier customers, happier employees and a more competitive business