Hupla (pronounced HOOP la) is an online sports community with an initial focus on basketball. It uses personality and aptitude questionnaires to help players and coaches better understand their strengths and, subsequently, who they should play with or coach. Our goal is to reverse the trend of declining youth sports participation and make all athletes lifetime participants. Hupla allows players and coaches to express what they love about basketball. It helps them develop skills, strategies and online identities that enable them to participate on the huge virtual sports arena that is our connected world.