Ethik is India's first premium non-leather fashion brand for men. Embrace sustainable fashion at www.ethikonline.com #LiveLeatherFree It is no coincidence that Ethik is born in a land where non-violence is considered the greatest virtue. Guided by One Principle - Ahimsa Parmo Dharma, Ethik encourages the conscious consumer to quit leather and embrace a leather-free lifestyle. We are activists for a leather-free world and we will never buy the argument that animal skin must be used to amplify a human's fashion quotient or adorn their homes and cars. Launched in 2013 in India’s Silicon Valley, Bengaluru, Ethik has been the brand of choice for those who believe in making sustainable, conscious, cruelty-free stylish choices. Our shoes, belts, wallets & accessories are of superior quality, ethically crafted & built to last.