CLOO is the first Portuguese Behavioral Economics consultancy firm and we are now in Brazil. We are experts in behavior analysis and in the development of behavioral policies and interventions. Our mission to improve people’s lives through the application of behavioral science is based on a business model which explicitly conciliates ethics and profit. We want to create a work environment where people can improve themselves and feel accomplished and happy. CLOO develops activities in four different areas: Consultancy, Training, Content, and Research & Development. We create, replicate and evaluate behavioral policies and randomized controlled trials. We collaborate with multidisciplinary teams in the behavioral design of products and services.