17days works closely with business leaders to explore, define and celebrate their organisation’s ‘True Story’ - the authentic, meaningful value that their people, customers and investors can believe in. This transformative creative process is simple, therapeutic and deeply rewarding. It unlocks new clarity, new opportunity and new energy in and around the business, breathing new life into every element of brand from purpose and product to culture and comms. 17days works with start-ups, scale-ups, big brands and rights holders and is particularly good at helping businesses with technology and innovation at their core.