Our business model is centered around creating helpful content. In order to do this, we came up with three main pillars: Taking the time to understand the problems that our readers face. In-depth research to find solutions for these problems. Distill this information in a simple-easy to follow way. These three pillars stem our ability to fill the “fluff gap” with value-packed content. It makes our business viable. The “fluff” gap explained: There are more than 1.2 trillion Google searches each year, with over 60-percent of all marketers recycling existing content, the web is jam-packed to the brim with overly complicated, next to useless content.