Superior Personal Care Products developed for a purpose and a reason using the best natural and organic ingredients. Vision: • Apply our deep understanding of the fragile ecosystem to develop innovative natural cosmetic and personal care products to meet market needs. We care about the environment, and we strive to positively serve our planet for the coming generations. • Tap new areas for person’s care life ecosystem by introducing products line for pets care, home care, and car care. Mission • Develop the highest performing natural cosmetic and personal care products • Use natural ingredients to develop superior products that meet and exceed customer expectations • Become the supplier of choice for our consumers and business partners • Build lasting relationships with our suppliers, customers and employees • Generate and sustain a business environment, which is fun, fair and profitable; where financial resources are enablers, not a goal.