MarkUp, the official marketing club of IMT Ghaziabad, has helped orchestrate IMT’s mission of taking management education to new heights rather evidently and avowedly. Through simulation based learning and application of classroom teaching, MarkUp aims to add to the rigor witnessed by the budding marketing community. It is a student-run enterprise that helps incorporate a sense of practicality amidst innovation in aspiring marketers; at the same time, it provides solutions to corporates. An organizer of inter and intra B-school events, MarkUp facilitates learning by conducting events annually; namely MarkRoadies, Ad-O-Holic and Marketing World Cup which also happens to be the flagship marketing event hosted at IMT. Our bi-annual marketing magazine, Markezine, serves to educate the B-school fraternity of the upcoming marketing trends.