Zero In is a boutique consulting firm based in Lindsay, Ontario, Canada. Our mission is to help as many businesses and organizations solve the problem of 'indifference” by becoming as customer-centric and innovative as possible. When you are more customer centric, everything you do is about the customer. You are intentional (maybe even fanatical) about knowing who your customers are, why they want or need your product or service, their habits, their trends, and their challenges. This information is then used to find new, creative, and innovative ways to serve your customers. It results in a customer experience that makes them resonate with you and your brand. To go from customers into fans. When you create a culture of innovation, you become a flexible business, and your teams become idea machines. No longer do you blend in with your competition. There is differentiation, and for all the right reasons.