Not Just Marketing (NjM) is the Marketing Cell of NMIMS. It is a congregation of creative minds that blends passion and enthusiasm in the pursuit of marketing and related domains. In essence, NjM is a dynamic and enthusiastic entity that is always looking to enhance the quality of its work and facilitate the development of management students as business leaders of the future. NjM’s initiative ‘ConQuest’ offers disguised market research insights in the form of corporate projects to reputed companies. The cell has a 15-year long history of conducting this program with giants like Ford, Unilever, Mondelez, ITC, Taj, Mahindra, ICICI Bank and many more. As part of its knowledge-share initiatives, NjM publishes Buzz – The Markazine, a biannually release authored by management students. The magazine encourages them to work on Industry Research, analyze marketing trends and test their knowledge by writing articles that reach thousands of readers. Podcasts are also released on a quarterly basis covering interviews with successful students and experts from the industry. NjM holds a notable online presence on prominent websites as well. The cell also organizes guest talks and corporate conclaves in which senior executives from renowned companies such as Raymond, United Breweries, The Hindu, Nivea etc. come to impart their knowledge. It also holds seminars on campus and boasts of a strong industry interface that it aims to build with every year.