B2B Value Group is a specialty consulting and training firm focused on value creation with a firm’s most important customers. What we see is that creating sustainable value is mission critical in business today. However, creating value is not merely gaining a bigger share of the existing pie, but actually expanding that pie by creating new value. What we know is that value creation depends on smart collaboration. Not just across functions, geographies, and hierarchies but also beyond the firm and value network. It is something you do with, not for customers. Yet, such purpose-driven collaboration rarely happens naturally. We help companies make the right decisions and build the right capabilities to maximize the value they both generate and capture with their most important customers.