Creative Download was launched by Iain Kimmins; a Visual Merchandising professional with an outstanding history in the VM industry. His career includes the department stores for stores Harrods and Selfridges in London and Tangs in Singapore. Iain has also worked projects in Shanghai, New York, Saudi Arabia, and Switzerland. Iain’s experience is based on a commitment to the highest standards, delivering the ultimate retail theatre for your customer. But his passion for retail does not end with a love of the aesthetic, commercial awareness is key to driving your KPIs. In this tough market, retailers need create the right shopping environment that reflects your Brand ensuring that all important customer experience. From shop fronts to window displays to interior visual merchandising, product layout and focal points around the store, Creative Download will ensure that creativity is balanced with the commercial requirements of your business. Iain writes a weekly Visual Merchandising Blog entitled Creative Download. Creativedownload.org Iain is also a Director of The British Display Society - www.britishdisplaysociety.co.uk