Imayla Beauty empowers individualism. Inspired by New York, where people of the world journey to celebrate art in all forms, Imayla Beauty draws from the diversity, energy, and persistence of the city. Individuals who connect with New York embrace multicultural style, taste, and sensibility. When these individuals wear makeup, they expect it to keep up with their non-stop, non-compromising pace. Imayla Beauty was created because savvy, results-driven urbanites demand the same resilience and creative genius from their skincare and makeup. Imayla Beauty is a reflection of diversity, a celebration of beauty and symbiosis of products that work with your skin for true empowered individualism. Imayla Beauty’s active skincare-infused makeup delivers non-stop performance, without compromise. Colors are richer. Coverage lasts longer. Skincare is more transformative. At Imayla Beauty, empowerment is achieved through innovative, functional, and multi-beneficial products based on clean, cruelty-free formulas that adhere to the highest quality standards rooted in performance.