KPI. is a specialised marketing consultancy firm, which provides tailored marketing solutions to airports and airport operators, airlines and tourism organisations. Based in Dubai, the KPI. team has in-depth know-how and considerable experience in aviation and tourism marketing and business development. Our first-hand experience of 20 years in Airline and Airport Marketing ensures that we deliver pragmatic and measurable results, combining marketing expertise with aviation knowledge. We work with top executives and decision-makers to consult and assist them to make better decisions, convert those decisions to actions, and successfully accomplish sustainable results in their business objectives. The KPI. team pioneered in successfully introducing holistic marketing strategies streamlining aeronautical, non-aeronautical & corporate marketing activities, building solid airport brands & achieving strong commercial results. With an exceptional track record in Airport Marketing, the KPI. team attracted more than 70 airlines to Athens and Abu Dhabi airports, and won the “Routes Award for Best Airport Marketing and Route Development” 6 times the last 8 years. Initiated e-communication and social media at airports, hosted the world’s largest airport events, and promoted CSR at airports. KPI. has designed and implemented a range of airport market surveys focused on passengers and travel, using the results for improving passenger satisfaction and service development.