LoanSimple is a financial services company that offers credit line to micro retailers on mobile against UPI digital payments LoanSimple is a technology-enabled lending business that provides non collateral based loans to micro retailers in India, these loans are repaid by future UPI digital payments. The ticket size of the loan is upto 5 lacs. LoanSimple combines new payment data-sets, traditional scoring, dynamic repayment & automated daily repayment to identify and serve these credit-worthy merchants. Merchants are not required to pay fixed monthly instalments, but instead make automatic daily repayments from their bank account