People are at the heart of business success. Indisputably, the most successful organisations understand what levers they have to pull to impact their customers and how their behaviour in turn impacts the business. Pearl Metrics uses data to measure, report and evaluate customer behaviour; past, present and future. It allows organisations to link their marketing investment decisions to business outcomes, removing the need for gut instinct, enabling insight driven decision making. Our core offering is Market Mix Modelling (MMM); Pearl Metrics helps you understand why consumers engage with your brand. What are the roles of price, promotions, marketing or competitors? How can your investments in the brand drive the business as successfully as possible? What is your optimal media mix and marketing budget? With extensive experience of E-Commerce, Retail, FMCG, Finance and Charity sector modelling, Pearl Metrics will provide a tailor-made analytics solution for your organisation.