E-CO Alternatives has two main goals; to support consumers and to support businesses that CARE! We want to support businesses by providing larger marketing efforts, discounted consulting, access to shared sourcing and more. We are here to make sustainability easy, affordable and collaborative. We want to show consumers what alternatives there are to their regular purchases. These alternatives are not the “North Star” but they are implementing sustainability into their business practices in an authentic manner. E-CO Alternatives is not about being the best but about the constant movement towards more sustainable endeavors within a businesses’ growth. In addition, it is important for consumers to understand WHAT makes a company sustainable and WHY the company is working on those specific acts, the story behind sustainability is important.