Truelty takes customer data and deduplicates it right on YOUR Snowflake instance. No more having to ship data to a 3rd party to deduplicate it. Decoupled licensing from contact count allows you to affordably process customer records. This also means you can load as many data sources into Snowflake as you like, and Truelty can process them. Truelty does not require a complex data custody transfer to process the records, as the data never leaves your Snowflake instance. Instead, Truelty generates the code to natively process deduplication, which is pushed to your Snowflake instance. Use Cases: Cross App Identification Cross Channel Identification Anonymous to Known Identification Cross Platform Unsubscribe Data Onboarding 3rd Party App Data Activation